The factory began its commercial production in 2009. Mr.Ashok Pandya pioneered the concept of modern marketing in rural areas quite successfully. He organised farmers’ meets to study and analyse problems in the market. Ambica Animal Feeds helped the farmers in the preparation of project reports for obtaining financial assistance from banks, provided round-the-clock veterinary services.

The company is a case study on successful implementation of integrated rural marketing and its impact on rural growth. Long before the rural marketing could visualize its impact on the agrarian society, Ambica Animal Feeds was Practicing rural marketing which provided round-the-year profitable rural self-employment to the rural agriculturists and checked their migration to urban areas.